How do first-party data and event technology fit into your organization?

Recorded on: September 21, 2022 - 1:00 PM

Maximize the potential of event data for months past the actual event.  For most organizations, event technology is chosen by the meetings and events department based on traditional functionality. But what about the data?

Understanding how to integrate existing data such as membership or past event participants is critical to the user experience. Then, creating the roadmap to activate the data is transformational. While an event may only last a couple of days, the opportunity to engage your audience post-event will develop into organizational growth. 

Join us for this webinar to discover why it’s essential to involve other departments in your event technology stack and to develop roadmaps on how to integrate applications and data across departments properly. It is time to fully maximize the potential and power of all the collected data.

Join Rob Haas as he shares his top tips.

  • Leverage your first-party data to grow the event
  • The benefits of integrating event technology into your organization’s tech stack
  • Critical factors to consider before integration
  • Ideas on how to maximize engagement post-event

Who should attend:

  • Executive Director/CEO
  • Membership Team Members
  • Meetings/Conference Team Members
  • Meeting and Conference Planners
  • Chief Technology Officers (CTOs)
  • Chief Information Officers (CIOs)
  • IT Directors
  • Marketing Directors
  • Membership Directors



Robert Haas

Rob brings over 20 years of experience in B2C and B2B publishing, leading cross-functional sales, marketing, product development, and technology teams. His passion is to develop customer-centric solutions that leverage a data-driven, digital-first mindset. A self-proclaimed MarTech geek, Rob continuously tests cutting-edge technologies to keep a pulse on best-in-class solutions. Before launching Sphere Data Solutions Group and LeadTrieve, Rob was most recently the Chief Technology Officer for PCMA.

Vinnu Deshetty

As a technology advocate, Vinnu helps clients embrace tools that improve their attendee experiences while making the meeting planner’s job easier. With over 20 years of experience in conference and event planning, Vinnu’s portfolio ranges from working with government agencies, including the Internal Revenue Service and Department of Defense, to social justice organizations like the National Queer Asian Pacific Islander Alliance. With her meeting planner hat, Vinnu works with a team of developers at to customize registration and virtual conference portals. Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her southern roots by valuing community in both her personal and professional lives. She obtained a Bachelor of Science from Vanderbilt University and a Master of Public Administration.

Earn 1 CAE Credit for Attending this Webinar

EVA is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. This session falls under the domain “Business Development – Meetings and Events” and qualifies for 0.5 CAE Credit toward your CAE application or renewal professional development requirements.

How to claim your CAE credit: Upon completion of the live or self-study webinar, you will receive a Certificate of Completion. We will maintain records of your participation in accordance with CAE policies. Click here to read more about the CAE credential or Approved Provider program.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Earn CMP Credits with this Webinar

EVA has been approved by the Events Industry Council (EIC) as a Preferred Provider of this continuing education course, which qualifies for CMP continuing education credit.

How to claim your CMP credit: Upon completion of the live webinar, you will receive a Certificate of Completion along with assigned CMP credits. Click here to read more about the CMP Program.

Earn 1 CEM Credit

EVA is a CEM Preferred Provider. EVA’s webinars qualify for CEM recertification credits under the professional continuing education category. All recertification credits are self-reported by the CEM through Any questions or for more information please contact IAEE at

About EVA Webinars

EVA makes meeting and learning online easy, productive, and memorable with the latest event technology tools. We have learned a lot throughout our journey and would love to share the best practices and lessons with event and meeting planners. Our webinars provide you with the right set of “event tools” in the form of tips, recommendations, and lessons learned to optimize your event experience further and cater to a wider audience.