Delivering Greater ROI t

Delivering Greater ROI to Exhibitors

Recorded on: October 27, 2022 - 1:00 PM

Tradeshow revenue is probably one of the largest line items in your non-dues revenue budget. Tradeshow revenue is on the rise. According to Statista Research, the global revenue for tradeshows has risen from 6.59 billion in 2021 to 10.19 billion. A few questions that you might be looking at:

  • How do you protect your tradeshow revenue?
  • Attract and retain exhibitors by showing them greater ROI.
  • Give your exhibitors more than what you tell them in your prospectus.

 Join Jim Cermak in this insightful webinar as he shares with us ideas on how to create a tradeshow program that has existing exhibitors renewing their contracts and new ones breaking down your doors to get in. 

Key takeaways from the webinar:

  • What information your exhibitors really want
  • Ideas to set your exhibitors up for success
  • What exhibitors really like at tradeshows and what drives them nuts

Who should attend:

  • Executive Director/CEO
  • Membership Team Members
  • Meetings/Conference Team Members
  • Meeting and Conference Planners
  • Chief Technology Officers (CTOs)
  • Chief Information Officers (CIOs)
  • IT Directors
  • Marketing Directors
  • Membership Directors




Jim Cermak is a professional trade show trainer and consultant who finds joy in helping exhibitors, associations and show planners make more money and max out ROI at their shows and events. Jim is also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners dramatically increase their results. He understands the investment of money, time and resources is huge and the need to make these shows work!


Vinnu Deshetty

As a technology advocate, Vinnu helps clients embrace tools that improve their attendee experiences while making the meeting planner’s job easier. With over 20 years of experience in conference and event planning, Vinnu’s portfolio ranges from working with government agencies, including the Internal Revenue Service and Department of Defense, to social justice organizations like the National Queer Asian Pacific Islander Alliance. With her meeting planner hat, Vinnu works with a team of developers at to customize registration and virtual conference portals. Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her southern roots by valuing community in both her personal and professional lives. She obtained a Bachelor of Science from Vanderbilt University and a Master of Public Administration.

Earn 1 CAE Credit for Attending this Webinar

EVA is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. This session falls under the domain “Business Development – Meetings and Events” and qualifies for 1 CAE Credit toward your CAE application or renewal professional development requirements.

How to claim your CAE credit: Upon completion of the live or self-study webinar, you will receive a Certificate of Completion. We will maintain records of your participation in accordance with CAE policies. Click here to read more about the CAE credential or Approved Provider program.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Earn CMP Credits with this Webinar

EVA has been approved by the Events Industry Council (EIC) as a Preferred Provider of this continuing education course, which qualifies for CMP continuing education credit.

How to claim your CMP credit: Upon completion of the live webinar, you will receive a Certificate of Completion along with assigned CMP credits. Click here to read more about the CMP Program.

Note: Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Earn 1 CEM Credit

EVA is a CEM Preferred Provider. EVA’s webinars qualify for CEM recertification credits under the professional continuing education category. All recertification credits are self-reported by the CEM through Any questions or for more information please contact IAEE at

About EVA Webinars

EVA makes meeting and learning online easy, productive, and memorable with the latest event technology tools. We have learned a lot throughout our journey and would love to share the best practices and lessons with event and meeting planners. Our webinars provide you with the right set of “event tools” in the form of tips, recommendations, and lessons learned to optimize your event experience further and cater to a wider audience.

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