Delivering Greater ROI to Exhibitors
Recorded on: October 27, 2022 - 1:00 PM
Tradeshow revenue is probably one of the largest line items in your non-dues revenue budget. Tradeshow revenue is on the rise. According to Statista Research, the global revenue for tradeshows has risen from 6.59 billion in 2021 to 10.19 billion. A few questions that you might be looking at:
- How do you protect your tradeshow revenue?
- Attract and retain exhibitors by showing them greater ROI.
- Give your exhibitors more than what you tell them in your prospectus.
Join Jim Cermak in this insightful webinar as he shares with us ideas on how to create a tradeshow program that has existing exhibitors renewing their contracts and new ones breaking down your doors to get in.
Key takeaways from the webinar:
- What information your exhibitors really want
- Ideas to set your exhibitors up for success
- What exhibitors really like at tradeshows and what drives them nuts
Who should attend:
- Executive Director/CEO
- Membership Team Members
- Meetings/Conference Team Members
- Meeting and Conference Planners
- Chief Technology Officers (CTOs)
- Chief Information Officers (CIOs)
- IT Directors
- Marketing Directors
- Membership Directors
SPEAKERS/MODERATORS
Speaker:
PODCAST HOST & TRADE SHOW COACH, TRADE SHOW UNIVERSITY PODCAST
Jim Cermak is a professional trade show trainer and consultant who finds joy in helping exhibitors, associations and show planners make more money and max out ROI at their shows and events. Jim is also the host of the Trade Show University podcast where he and expert guests help exhibitors and show planners dramatically increase their results. He understands the investment of money, time and resources is huge and the need to make these shows work!
Moderator:
EVENT TECH ADVOCATE, EVA | EVENTS MANAGEMENT PLATFORM
As a technology advocate, Vinnu helps clients embrace tools that improve their attendee experiences while making the meeting planner’s job easier. With over 20 years of experience in conference and event planning, Vinnu’s portfolio ranges from working with government agencies, including the Internal Revenue Service and Department of Defense, to social justice organizations like the National Queer Asian Pacific Islander Alliance. With her meeting planner hat, Vinnu works with a team of developers at EVAreg.com to customize registration and virtual conference portals. Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her southern roots by valuing community in both her personal and professional lives. She obtained a Bachelor of Science from Vanderbilt University and a Master of Public Administration.
About EVA Webinars
EVA makes meeting and learning online easy, productive, and memorable with the latest event technology tools. We have learned a lot throughout our journey and would love to share the best practices and lessons with event and meeting planners. Our webinars provide you with the right set of “event tools” in the form of tips, recommendations, and lessons learned to optimize your event experience further and cater to a wider audience.
