2023 Predictions – AI is Changing How We Market Events

Recorded on: November 9, 2022 - 1:00 PM

It’s that time of year when everyone is looking ahead and making predictions for the coming year. One area where this is particularly evident is in event marketing. In this webinar, we’ll take a look at some of the ways AI is changing how we market events, and how you can prepare for these changes. Stay ahead of the curve and make your next event a success!

There are a number of practical AI marketing tools that can be used right away to improve your campaign strategies. By implementing AI into your marketing efforts, you can quickly see improved results. Additionally, AI can help you save time and money by automating key tasks. In this webinar, Mitch Eisen, CTO at Contentware, will share

  • Practical AI marketing tools that meeting planners and marketers can use right away
  • How to configure your team to take full advantage of AI
  • Predictions for AI on content marketing for events in 2023

Who should attend:

  • Executive Director/CEO
  • Membership Team Members
  • Meetings/Conference Team Members
  • Meeting and Conference Planners
  • Chief Technology Officers (CTOs)
  • Chief Information Officers (CIOs)
  • IT Directors
  • Marketing Directors
  • Membership Directors





Mitch Eisen is the CTO and a Co-Founder of Contentware – an AI-driven platform that auto-generates marketing campaigns for events and lead generation. Before Content Aware, he held the same titles at Real Magnet, a cloud marketing company, and spent more than two decades in the digital marketing trenches building one of the first email marketing systems. Prior to Real Magnet, he had a leadership role in television, film, and advertising production and technology. He is a frequent speaker on the role of artificial intelligence in digital marketing.


Vinnu Deshetty

As a technology advocate, Vinnu helps clients embrace tools that improve their attendee experiences while making the meeting planner’s job easier. With over 20 years of experience in conference and event planning, Vinnu’s portfolio ranges from working with government agencies, including the Internal Revenue Service and Department of Defense, to social justice organizations like the National Queer Asian Pacific Islander Alliance. With her meeting planner hat, Vinnu works with a team of developers at EVAreg.com to customize registration and virtual conference portals. Raised as a coal miner’s daughter in western Kentucky, Vinnu stays true to her southern roots by valuing community in both her personal and professional lives. She obtained a Bachelor of Science from Vanderbilt University and a Master of Public Administration.

Earn 1 CAE Credit for Attending this Webinar

EVA is a CAE Approved Provider. This webinar meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. This session falls under the domain “Business Development – Meetings and Events” and qualifies for 1 CAE Credit toward your CAE application or renewal professional development requirements.

How to claim your CAE credit: Upon completion of the live or self-study webinar, you will receive a Certificate of Completion. We will maintain records of your participation in accordance with CAE policies. Click here to read more about the CAE credential or Approved Provider program.

Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Earn CMP Credits with this Webinar

EVA has been approved by the Events Industry Council (EIC) as a Preferred Provider of this continuing education course, which qualifies for CMP continuing education credit.

How to claim your CMP credit: Upon completion of the live webinar, you will receive a Certificate of Completion along with assigned CMP credits. Click here to read more about the CMP Program.

Note: Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Earn 1 CEM Credit

EVA is a CEM Preferred Provider. EVA’s webinars qualify for CEM recertification credits under the professional continuing education category. All recertification credits are self-reported by the CEM through https://members.iaee.com/. Any questions or for more information please contact IAEE at cem@iaee.com.

About EVA Webinars

EVA makes meeting and learning online easy, productive, and memorable with the latest event technology tools. We have learned a lot throughout our journey and would love to share the best practices and lessons with event and meeting planners. Our webinars provide you with the right set of “event tools” in the form of tips, recommendations, and lessons learned to optimize your event experience further and cater to a wider audience.

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