According to EventMB Research, 40% of planners have been unable to organize a successful virtual event this year, citing engagement as the biggest roadblock. However, is this necessarily a new phenomenon in the industry? It could be argued that before March 2020, many in-person attendees were doing exactly what virtual attendees are doing now: passively watching a PowerPoint presentation on a screen. Whether that screen is 10-feet wide in a convention center room or a standard-sized computer screen in an attendee’s living room, the result was ultimately the same: attendees passively viewing presentations with very little interactivity or engagement.
Here are three connection techniques to improve virtual meeting experiences. These come from Lee Gimpel, the founder of Better Meetings. Lee has been helping organizations improve their meetings and conferences (both in-person and virtual) for the past two years. In EVA’s live webinar on Engagement is More than a Coffee Break or an Open Bar, he talked about engagement (or, more accurately, the lack thereof) and highlighted his top three connection techniques to enhance online meetings:
#1: Use name tags and Zoom names
Student discussing marketing academic ideas with college team having virtual teleconference meeting sitting at desk in living room. Woman working at deadline project during online webinar
While it may seem like a no-brainer to use name tags when it comes to in-person meetings, name tags can be used more effectively when additional information is added to them, such as an attendee’s pronouns, the field they work in, or what brings them to this event in the first place. It gives attendees another way to interact with each other and is a great way to nudge attendees into connecting.
#2: Give attendees a reason to talk together
Whether it be an introductory icebreaker or a post-session discussion, attendees are more likely to be engaged if the session they’re attending is interactive; in the realm of virtual events, this means giving the attendees an opportunity to talk to each other. This also offers attendees another chance to network and make valuable connections in a more casual setting than a designated networking room or roundtable.
Pro Tip: Introduce Live Music at Virtual Events for Better Engagement
Online sessions in virtual conferences offer valuable content, but they can often run for longer durations. How about introducing live music in between the sessions to engage your virtual audience. Check out this video to learn more:
#3: Break up your sessions
Source: University of Houston Downtown
Most sessions are broken up into three parts: an introduction where the moderator welcomes and introduces the main speaker; a presentation usually ranging from 45 to 90 minutes; and finally, a Q&A session at the end (provided there’s enough time). With this presentation style, of course it’s difficult for even the most charismatic of speakers to fill a 45-90 minute presentation and keep the audience engaged the entire time. Break the session up by cutting down the presentation time to 15-20 minutes and using the remaining time for attendee discussion.
Confused about setting up a Salesforce event registration app? This guide reveals how to navigate Salesforce for efficient event registration, from crafting custom forms to
Migrating your event registration process to a new platform can seem daunting. However, with careful planning and strategic execution, you can experience a seamless transition.
As an event marketer confronted with Salesforce’s robust CRM suite of marketing and productivity tools, understanding the key terms can be your gateway to streamlined
Searching for a streamlined solution to your event registration challenges? A Salesforce event registration app provides a targeted response, uniquely tailored to enrich the Salesforce
