Solving the Virtual Conference Engagement Problem before the Opening Session

Meeting planners, associations, presenters, and exhibitors alike have struggled with the same age-old question – how to foster engagement with attendees from the time they register through the time closing remarks are delivered. For most, it seems a lofty, unattainable goal. But, creating an event that drives this type of engagement is possible, and starts […]

3 Key Metrics that Provide Data for Exhibitor ROI

One of the main challenges meeting professionals face is to provide exhibitors with a return on investment. That has become an even larger task for many in the face of a shift to virtual events. But, where many event organizers see this as an insurmountable challenge, those who adhere to a data-driven strategy are finding […]