Gaithersburg, MD, June 13, 2024 — EVA Event Tech Hub is thrilled to announce that its Founder and CEO, Vinnu Deshetty, will be speaking at the upcoming CEMA LAB event on June 20, 2024, in Philadelphia. This prestigious event will be held at The Notary Hotel, an Autograph Collection, located at 21 North Juniper Street.
CEMA LAB is renowned for its innovative approach to the events industry, and this session is “The Art and Science of Event Measurement: Enhancing ROI Through Analytics & Storytelling.” The event promises a deep dive into the realm of event measurement and analytics, emphasizing goal setting, success metrics, and the creation of compelling narratives through data storytelling.
“We are honored to be part of CEMA LAB, known for its innovation in our industry, and to share our insights on how AI and data can transform and elevate the future of events,” said Vinnu Deshetty, CEO of EVA Event Tech Hub.
Event Details
- Date: June 20, 2024
- Location: The Notary Hotel, Philadelphia, Autograph Collection
- Address: 21 North Juniper Street, Philadelphia, PA, 19107
- Theme: The Art and Science of Event Measurement: Enhancing ROI Through Analytics & Storytelling
- Register Now: https://cemalabphiladelphia.splashthat.com/
What You’ll Learn at CEMA LAB
Attendees will gain valuable insights into the importance of setting precise event objectives and identifying key performance indicators (KPIs) that align with organizational goals. The workshop will offer advanced analytical techniques, providing hands-on experience with the latest tools and methods for event analytics. Participants will also master the art of storytelling with data, learning how to transform quantitative data into compelling narratives that resonate with various stakeholders.
Who Should Participate
This workshop is ideal for event marketers, in-house meeting planners, and agency account managers looking to leverage events more strategically within their marketing mix. Participants will acquire practical skills to immediately enhance their event planning and execution capabilities.
Join Us for a Transformative Experience
Led by renowned instructors from the Event Leadership Institute, this event offers a unique opportunity to develop strategic event measurement skills, gain advanced analytical techniques, and master storytelling with data.
For more information and to register for the event, visit CEMA LAB Philadelphia.
Contact Information:
Vinnu Deshetty
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About EVA Event Tech Hub
EVA Event Tech Hub is an industry-leading platform designed to transform the event experience through AI-driven solutions. From managing in-person, hybrid, and virtual events to enhancing attendee engagement, EVA offers a comprehensive suite of tools that harness the power of data to create strategic, impactful meeting programs. Located in Gaithersburg, Maryland, EVA Event Tech Hub is dedicated to pushing the boundaries of event technology. For more information, visit evareg.com
About CEMA
The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit https://www.cemaonline.com.
About PCMA
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.
About Vinnu Deshetty
Vinnu Deshetty is the CEO of Event Tech Hub with over 25 years of meeting and conference planning experience. With expertise in both tech and meeting planning, Vinnu focuses on making tech accessible and productive for planners. She leads teams to infuse humanity into AI development, making EVA’s technology easy to implement and use. As an instructor for PCMA’s Event Leadership Institute, Vinnu enjoys sharing her knowledge in her class “Event Measurement and Analytics.” Vinnu speaks at industry events for MPI, PCMA, and ASAE. She holds a Bachelor of Science from Vanderbilt University and a Master of Public Administration. Vinnu resides in the Washington, DC area.
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